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<meta http-equiv="content-type" content="text/html; charset=UTF-8"><meta charset="utf-8"><title>顶尚堂前景分析</title><meta name="keywords" content="前景分析"><meta name="description" content="中国国家统计局2008年12月发布的数据显示，根据有关公布数据，以白发脱发人群统计为25％，那么全国有逾3亿多的需求人群、平均每人1000元的较低治疗费用计算，可见单在国内就有一个3000多亿元的头发"><meta name="renderer" content="webkit"><meta name="author" content="ntao"><meta name="version" content="2.4.10"><meta name="root-path" content="/"><meta name="applicable-device" content="pc"><link href="http://www.dingshangtang.com/upload/201611/031024226355.png" rel="shortcut icon" type="image/x-icon"><!--[if lt IE 9]><script type="text/javascript" src="/ntao/js/html5.js"></script><![endif]--><style media="" data-href="/ntao/cache/zca1b01e734b573fca08eb1a65e6df9a38.css?v=1707271511">@charset "utf-8";



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			<p class="kh">全国已有顶尚堂连锁店近1000家，辐射28个省</p>
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			<div class="content"><p style="text-align: center;"><img title="QQ图片20170314151916.png" alt="QQ图片20170314151916.png" src="%E9%A1%B6%E5%B0%9A%E5%A0%82%E5%89%8D%E6%99%AF%E5%88%86%E6%9E%90_files/141518541879.png"></p><p style="text-indent: 2em;">中
国国家统计局2008年12月发布的数据显示， 
根据有关公布数据，以白发脱发人群统计为25％，那么全国有逾3亿多的需求人群、平均每人1000元的较低治疗费用计算，可见单在国内就有一个3000多
亿元的头发健康养护市场等待着开发。还有预防和持续养护的潜在需求，因此，白发脱发服务的市场将在相当长的时期被看好，成为发展潜力十分巨大的朝阳产业。<br style="font-family: 微软雅黑; white-space: normal; background-color: rgb(255, 255, 255);">我们以一个10万人的县城为例：</p><p style="text-indent: 2em;">（1）白发和脱发市场：以30%的需求人群计算，一个县城应该就有3万人，一个顾客一个月以保守的基本消费平均1000元，合计就达3000万元。如果你只作为其中的1/10，就是300万元的市场空间。</p><p style="text-indent: 2em;">（2）头发养护市场：还有就是主要针对枯黄、分叉、断发、头皮屑、头皮痒等非器质性头发问题的专业养护，这是一个面对所有人群的更大市场。可以说，传统的洗发水市场有多大，这个养护市场就有多大！</p><p style="text-indent: 2em;">一、这是一个新兴产业，具潜力的市场，要用勇气去想象的市场：头发——是人体的形象美化的主要体现部位。</p><p style="text-indent: 2em;">二、顶尚堂的“白发、脱发、头部熏蒸”主要是针对头发的问题。在我国不管是南方还是北方，都有大量的消费者存在头发问题：分叉、干燥、脱发、白发……</p><p style="text-indent: 2em;">三、用“享受”去吸引消费者进店——头部熏蒸体验，用“专业”去引导消费者消费——白发、脱发。</p><p style="text-indent: 2em;">1、具有品质的（服务）。</p><p style="text-indent: 2em;">2、具有独特的（功效）。</p><p style="text-indent: 2em;">3、具有舒适的（头部熏蒸）</p><p style="text-indent: 2em;">投资远比美容 、美发小的多</p><p style="text-indent: 2em;">面积比美发店小一半的养发馆，赚钱却相当于一家大中型的美发店。再加上投资和运营成本小得多，市场竞争也不激烈，养发馆，一个新兴的行业正在崛起，展现出无限的商机。</p><p style="text-indent: 2em;">对于一般投资者而言，开一家美发厅，有不少的难度，这需要投资者有专业的技术，要懂行，否则，很难管理手下员工。此外，美发厅投资规模比较大，竞争也很激烈，专业技术的难度使得一些有闲钱的投资者也不敢轻易涉足。<br style="font-family: 微软雅黑; white-space: normal; background-color: rgb(255, 255, 255);">而顶尚堂门店的投资要少很多，前期投资只需要5--8万元左右。而工作人员的技术要求不是太高，培训考试合格后就可以上岗，一家店只需要3到6名工作人员，平均一个人月工资2000元左右，相对于聘请美容、美发师就低了很多。</p><p style="text-indent: 2em;">以口碑吸纳顾客 消费定位于中高端</p><p style="text-indent: 2em;">顶
尚堂门店都是靠口碑来吸引顾客的。有些顾客出于好奇心进来体验一下。养发馆要先通过仪器测试头发，确定潜在的症状后再针对性地采取不同的养发方案。而客户
体验后感觉效果不错，慢慢开始介绍给熟人，顾客就逐渐增加。养发馆主要是这样通过好的口碑来发展会员。养发馆还是一个比较新兴的行业。养发馆定位于高端群
体，一些高档小区附近是首选地带。现代都市人因为环境，生活等关系，头发问题严重，养发馆因为定位明确，受到了小资爱美女性和有特殊需求的人士欢迎。</p><p style="text-indent: 2em;">随着人们生活质量的提高及需求的多元化，在未来养发是最大的也是必然的消费趋势。</p></div>		</div>
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